Well maybe I should have started out my posts with this, but it’s better late than never right? And this is the reason planning is so important.

Are you ready to design your dream website? Before you enlist our help with this, take a moment to envision what you want your site to do and say. After all, nobody knows your brand better than you do! Putting in the extra effort upfront will ensure that your website reflects your unique personality and values.

Of course, working with a web development team like Prairie Orchid Media can be incredibly valuable. We have years of experience creating beautiful, functional websites that draw in customers and increase conversions. But by brainstorming on your own first, you'll be able to communicate more clearly with us and get exactly what you want out of the process.

Did You Know Users Spend Less Than 6 Seconds Looking at a Website’s Written Content?

This is not a lot of time to look at all the written content on your website’s pages. But here are a few things you can do to engage your users more with your content:

What do they type into that big fancy search box, and how can you get your content in front of them when there's no obvious way or place to do so?

Luckily for you, I have some tips. And they don't involve standing on stage at an awards show or paying thousands of dollars to advertise against your competitors using traditional media!

Are you currently in the process of designing or revamping your website? Do you have a flashy “Under Construction” sign that’s been up for what seems like an eternity? Well, it’s time to face the music – your unfinished website may be costing you customers!

At Prairie Orchid Media, we understand the importance of a visually appealing and functional website design. Not only does it attract potential clients, but it also plays a crucial role in SEO rankings. So, if you’re ready to say goodbye to that pesky under construction page and hello to increased traffic on your site, keep reading!

Welcome to the fourth and final part of our series on essential tips for designing B2B websites. If you've been following along, you should now have a good understanding of learning all about your customers, why optimizing the navigation and your content strategy is key, how SEO techniques can help, responsive design being a crucial element, and how analytics can maximize website usage. Now we're going to wrap things up by discussing two of the most important elements of any successful B2B website: Incorporate Video Content (or Employ Quality Visuals) and Create Clear CTAs. Let's dive in and see how these two concepts can help you take your business to the next level!