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Written by Tristina Miller

Tristina Miller

07 June 2023

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What do they type into that big fancy search box, and how can you get your content in front of them when there's no obvious way or place to do so?

Luckily for you, I have some tips. And they don't involve standing on stage at an awards show or paying thousands of dollars to advertise against your competitors using traditional media!

Read more: Do You Know What YOUR Customers Search for on Google?

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Written by Tristina Miller

Tristina Miller

17 May 2023

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Many small businesses, especially new small businesses, have a limited budget. They focus on necessities and urgent matters, and try to spend money only when they need to. So, I understand why they might think a website is a luxury item they can afford to live without. But here are a few reasons they need a website:

Read more: You Have a Company Facebook Page, Why Do You Need a Website?

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Written by Tristina Miller

Tristina Miller

10 May 2023

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Are you currently in the process of designing or revamping your website? Do you have a flashy “Under Construction” sign that’s been up for what seems like an eternity? Well, it’s time to face the music – your unfinished website may be costing you customers!

At Prairie Orchid Media, we understand the importance of a visually appealing and functional website design. Not only does it attract potential clients, but it also plays a crucial role in SEO rankings. So, if you’re ready to say goodbye to that pesky under construction page and hello to increased traffic on your site, keep reading!

Read more: Are You Losing Customers Due to Your Under Construction Site?

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Written by Tristina Miller

Tristina Miller

03 May 2023

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Welcome to the fourth and final part of our series on essential tips for designing B2B websites. If you've been following along, you should now have a good understanding of learning all about your customers, why optimizing the navigation and your content strategy is key, how SEO techniques can help, responsive design being a crucial element, and how analytics can maximize website usage. Now we're going to wrap things up by discussing two of the most important elements of any successful B2B website: Incorporate Video Content (or Employ Quality Visuals) and Create Clear CTAs. Let's dive in and see how these two concepts can help you take your business to the next level!

Read more: 8 Must-Know Tips for B2B Website Design (Part 4)

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Written by Tristina Miller

Tristina Miller

26 April 2023

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We're back on part three of the 8 Most Important Guidelines for Designing B2B Websites - let's dive in! So far we've gone over what a B2B website is and how you absolutely must understand your customers. You should also make sure to optimize the navigation as well as focus on your content strategy. Lastly, throw some SEO techniques into the mix for maximum reach. Recap-time: a B2B website is one that caters to companies instead of consumers, stay focused on those objectives when building yours! Did you miss our last blogs? Don't sweat it - just head back and read up!

This week we're gonna chat about why responsive website design is a must-have, and how you can utilize analytical tools to get the most out of your website. You need to stay up-to-date in the digital age with a snazzy site that looks great on any screen - plus, if you do it right your visibility will skyrocket in search results! Analytics help you figure out exactly what your customers want so your website is their go-to destination every time. 97% of consumers use the internet to research products before they buy, so make sure you're giving your customers a reason to choose you!

Read more: 8 Must-Know Tips for B2B Website Design (Part 3)