6 Biggest Mistakes People Make When Building Their Own Website Part 2 | Prairie Orchid Media


Weekly Blog

Check Back Weekly to Read Our Website Wisdom Blog
6 Biggest Mistakes People Make When Building Their Own Website Part 2

I started this series to try to help you understand what hidden items may be missing from your website that could be preventing your website from getting the most traffic you can get for your business. If you missed the first part and you want to understand Meta Descriptions – What are They and Why Do They Matter? or The Importance of Using Heading Tags please click here to read my previous blog.

If you are caught up on that, then let’s dive into the next 2 topics.




3. Images – What Size to Use?

Image size - Size mattersUnderstanding how big an image is (and if it’s the right size for your website) can get pretty complicated. When you are designing something that needs to be printed for your business you want the biggest photo possible or the highest resolution possible so the images can be crisp and clear when printing (usually a minimum of 300 dpi (dots per inch). When it comes to websites you want the smallest sized image you can get away with. Website images should a lower resolution file than images used for print – generally 72 dpi (dots per inches).

Photo sizesYour website’s loading time is important— to visitors and to Google. The faster your page loads, the more people will use it, and the slower it loads, the more quickly people will leave. If you need more info about this, please check out this previous blog - Are Your Website Pages Loading Fast Enough?

Image sizes are usually the biggest factor in a slow loading website and this can frustrate your potential clients which may cause them to move on to another website (probably your competitor).

If you take a photo with your smartphone and upload that file directly to your website, it’s probably going to be too large of a file for what you really need. Because the photo is higher resolution and/or large, the size of the file (and the amount of data it takes to load it) is also big. If you add several of these large photos to one of your webpages. your page size (and loading time) will suffer.



4. Images Alt Tags – Not Just the Image is Important

An example of Alt tagsAn Alt Tag (or Alternate Text) is a text description you add to the images on your website, you can see these tags if you hover your mouse over the image (please see the example beside here). Alt Tags are important for people who are visually impaired and using a screen reader, but there are other reasons to use them.

When you assign an alt tag to your images, Google is able to more quickly understand what your image is. If your images conveys the subject of your website, that gives Google more trust in your website and confidence to share it with people searching for your products and/or services.

Keywords are something that are very important for your website’s SEO and keywords can be used within alt tags, but it’s most important that you accurately describe the photo as if you were having to describe it to someone who couldn’t see it. Your images should relate with the content of your website, so you’ll likely end up with appropriate keywords anyway.

The best Alt tags are simple and brief descriptions about what is in your image. If you have an image of your logo, your alt tag could be “Company YZX logo”. Please don’t keywords in this description if it doesn’t relate to the image. This may confuse your users.


So, we’ve covered the first 4 points. Come back next week to read the conclusion of this series – I’ll be covering on how Not Just Your Design Needs to Be Mobile Compatible and How You Can be Your Own Worst Enemy when Building a Website for Your Business.


If you need any help with setting up the correct images sizes or how to add alt tags to your website – let’s chat. We would love to hear from you - please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.


Contact Us

238 McMaster Cres
Saskatoon, SK  S7H 4E3

Copyright © 2022 Prairie Orchid Media. All Rights Reserved.

Start a Conversation

C: 1.306.361.6916
P: 1.306.651.1485