6 Biggest Mistakes People Make When Building Their Own Website - Part 1 | Prairie Orchid Media


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6 Biggest Mistakes People Make When Building Their Own Website Part 1


Small businesses and startups may think that building a DIY website is a great way to begin their online presence and save money on their budget. There are definitely website builders online that seem to be simple to use and offer drag-and-drop features. They have pre-built website templates that allow even a novice to put together something that looks presentable.

But even if your DIY website looks great, it’s what’s behind the scenes that can be affecting how your website is working for you. And this will affect the traffic and visitors you get to your website.

You don’t know what you don’t know— and like any other profession, there are many details and intricacies about building a website that you may not know how to address.

Unfortunately, these hidden details can be some of the largest factors that Google is looking at to make a determination on where to place your website in search engine results.

So I thought I would create a series for a few weeks that are on tips that may be affecting your website’s SEO. This is part 1….




1. Meta Descriptions – What are They and Why Do They Matter?

Meta DescriptionJust under the title in your listing in search engines is a small paragraph of text— this is called a “meta description”. 

The biggest impact of meta descriptions is in your websites “click through rate” (which is the % of people who see your website listed in results and click it). A compelling meta description (that accurately describes the information on that particular page) will have a higher click through rate— and click through rate is a ranking factor. 

The meta description should be compelling copy aimed directly at the reader— so there is no need to try and fit a bunch of keywords here. Simply give people a reason to want to visit your page to learn more.

Meta descriptions should be added to each page of your website. But you want each meta description to be unique, so avoid using the same ones over and over. Each page is different, so having the same text over and over would not describe the page correctly.

2. The Importance of Using Heading Tags

Headings are a great way to visually break up long bits of text on your website, but they also give importance to the words within the heading to let search engines know what your page is about.

Prairie Orchid Media Blog - Header tagsHeader Guidelines:

Each page should only have one H1 tag. This should be the main topic of the page.

As the number in your tag gets higher, the importance gets lower. H1 being the most important, and H6 is the least. It’s good for your heading tags to contain keywords— but make sure they are written so that visitors understand your content first and foremost.

Include at least the H1 tag on every page of your website (but some pages will have several H2’s and H3’s (especially blog posts)). The most I have ever used in a design is H4. Usually, the H5 and H6 tags are not used.



I hope you enjoyed this post but stay tuned! My next post is going to cover the next DIY mistakes –Images Sizing and Image Alt Tags


If you need any help developing your company website with meta descriptions and/or header tags – let’s chat. We would love to hear from you - please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.


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