66% of visitors prefer beautiful, rich designs instead of simple and plain designs, according to a study by Adobe.

This is why it’s so important to provide visitors visually engaging content that breaks up the text on your website.

Good visual content is also helpful when it comes to explaining your brand and products to prospective customers and if the images are well thought out they should be self-explanatory. For instance, instead of a text-based explanation about your products, you could use a high-quality image that acts as a diagram and highlights each feature in a few words through arrows.

If you think your website needs a refresh or some new content added, let’s chat and see how Prairie Orchid Media can help you.